get sales => In order to increase the sales ,you need to use your social networking skills such as posting new offers , contest for discount coupons and tracking your sales is also important you can use tools .

do research about your competitors => you should do research about your competitors and see what they are doing or what kind of new trend or techniques are there which they are using . 

showcase yourself as industry expert - sharing your expertise with followers can improve your reputation among them and establishes the trust which makes them feel like you are the one who can provide service effectively and efficiently . 

regular posts - you should post regularly to make sure that your followers do not forget you . but , do not post everything at once as it may annoy the followers .